Blüte Blatt & Co.
Blüte Blatt & Co. are gardeners with a distinct view of their craft. We gave it a visual home.
Blüte Blatt & Co. was founded in 2023 with a clear point of view. Gardens, for them, are not decoration but living systems that grow, change and need care. Anyone who takes that seriously needs a presence that mirrors this sensitivity. Professional enough for a specialised business, and lively enough to capture the world of plants. The task was to give this young company a complete visual identity. From the logo through stationery and vehicle branding to the website.
The tone and language came from Blüte Blatt & Co. themselves. Our role was to find a visual translation that felt as distinctive as the company’s voice. Organic shapes instead of geometric rigour, because that’s how plants grow. A palette of sage green, a coral accent and warm cream tones that evokes nature without slipping into garden clichés. In the logo, an abstract plant drawing that stays delicate while holding its presence. The system was then carried consistently across every touchpoint, from the company car on the road to the website, with the same underlying tone throughout. Crafted, calm, with an eye for detail.
Today, Blüte Blatt & Co. has a presence that matches the personality of the company and carries consistently across every touchpoint. In an industry where many identities feel interchangeable, the brand stands out without having to raise its voice. A foundation that grows with the business.
“Our branding gives us a level of recognition we could hardly have hoped for as a young company. The car on the road is the clearest example.”